The world-renowned TRACAB™ player tracking system represents the pinnacle of sports tracking technology. Using advanced patented image processing, TRACAB identifies the position and speed of all moving objects in a sports arena, and in true real-time. For football in particular, TRACAB’s information-rich data offers a powerful tool for coaches to enhance team performance, and also gives clubs an exciting new revenue opportunity as new groups of stakeholders —sponsors, broadcasters, and other media — discover the data’s potential for enhancing football fans’ experience.