Combining TRACAB’s real-time data feeds and virtual in-game graphics allows broadcasters to create data-driven mixed reality productions for their production in no time.
The value of sports rights continues to grow year after year, making it increasingly important for rights holders to find creative ways to amplify their return on their investment. TRACAB supports rights holders by offering innovative solutions to leverage their content, and foster engagement with their viewers.
From graphics in sports broadcast to augmented reality over 5G, TRACAB has a longstanding history of innovation in the media industry. Utilizing our range of expert innovative partners and technology, TRACAB makes it simple to deliver compelling, intuitive content for third parties to work with and enrich for rights holders.
The content from TRACAB creates value across all sport rights categories. The ability for the data and video to be packaged in a multitude of ways and delivered within fractions of a second to be interrogated many years in the future, enables huge possibilities for rights holders.