Accuracy, consistency, quality and speed of delivery are the key parameters for providing the most dependable insight into the performance of athletes and teams. Whether it is to improve and optimize fitness levels, or if it is to help identify new tactical approaches in game play, every marginal gain provides that vital edge to achieve success in the highly competitive world of professional sport.
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The popularity of sporting competitions is not only driven by the quality of performance on the field, but also by the quality of the content created from it. This content is a valuable asset for leagues and federations to achieve greater interest and engagement with sports fans, to drive the increasing value of commercial rights for a wide range of sports stakeholders.
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